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GST-registered in India since 2023 · Working across 8 markets

We make magical wands of automation.

We build the website, win the search, and ship the software behind it.

Most agencies stop at the website. We keep going — into search, into automation, into the software your business actually runs on. And we ship our own products, so you are not the experiment.

Or message us on WhatsApp — usually a reply the same day.

A registered company you can check

GST-registered in India since 2023 — verifiable on the government portal

No quote form. Here’s the number.

₹80,000

Business website, start to handover

Software we run ourselves

  • RelaywaveWhatsApp automation
  • RoomlineHotel booking AI

Built by us, running in our own businesses every day

1

working day to a reply

Usually the same day on WhatsApp

What we do

Everything between an idea and a working system

Seven services, one team, one invoice. Start with the website — most clients do — and add the rest when it earns its place.

Every number here is the number. We could hide them and squeeze another ten percent out of you — we’d rather you never had to wonder what we were holding back.

Proof, not adjectives

Four businesses we run on the software we sell

Most agency portfolios are logos you can’t verify. These are ours — open them, use them, judge us on them.

  • Our perfume brand

    Attardaan India

    A live direct-to-consumer store we built and run — custom Shopify theme, a repeatable product-imagery pipeline, cash on delivery with OTP verification, and WhatsApp as the main customer channel. It trades every day.

    EcommerceWeb developmentSEO
    Open the store
  • Our hotel

    Hotel Mahamaya

    A working hotel owned by our founder, running on a property management system we wrote. Bookings, WhatsApp enquiries and automated review responses — all used in daily operations before any of it went into a product.

    Custom softwareAI automationWhatsApp
  • Our electronics business

    Tech Depot India

    Components and devices sold from a catalogue we built and operate, where buyers filter hard on specification and a wrong figure is a returned order. It is the counterpart to the perfume brand: same underlying system, a buyer who reads datasheets.

    EcommerceCatalogue dataSEO
  • Our 27-acre lake development

    Lake Nectar

    A 27-acre property built around a five-acre lake, trading as a destination wedding venue while the wider development takes shape. We own it, we market it, and it runs on the same hospitality systems we sell.

    Web developmentSEOWhatsAppCustom software
    Open the site

See the full breakdown of both — including what we’d do differently.

Eight industries, one stack underneath

We came up in marketing, so we have built across categories from the start — and the patterns transfer. Ecommerce is where we are deepest, and the same stack runs a gym, a hotel and a hardware distributor.

  • Ecommerce
  • Hotels & hospitality
  • Gyms & fitness
  • Perfume & beauty
  • Electronics
  • Hardware & industrial
  • Eyewear & accessories
  • Professional services

How it goes

Four steps, and you can see all of them coming

  1. 01

    We work out what's actually broken

    A short paid audit, not a sales call wearing a disguise.

    Most people arrive asking for one thing and needing another. Before anyone talks about a build, we look at what you already have — the site, the search visibility, the manual work eating your week — and write down what we find. You keep that document whether or not you hire us.

  2. 02

    We scope it in plain English

    Fixed scope, fixed price, a real date.

    No hourly estimate that quietly doubles. You get a written scope you can actually read, a number, and a delivery date. If we get the estimate wrong, that is ours to absorb, not yours to discover on the final invoice.

  3. 03

    We build, and you watch it happen

    Weekly builds you can click, not a three-month silence.

    Every week there is a live link showing exactly where things are. You catch a wrong assumption in week two instead of week ten, which is the single biggest reason projects go sideways.

  4. 04

    We hand over something you own

    Your code, your accounts, your data, documented.

    Repositories, hosting, domain and analytics in your name. A written handover so another developer could pick it up tomorrow. No hostage-taking — that is the reason most people are leaving their last agency when they arrive at ours.

For agencies

Sell it. We’ll build it. Your name on the work.

White-label websites, SEO and software for marketing agencies. You keep the client relationship and typically 55–65% of the margin. We stay off your client calls unless you want us on them.

Non-circumvention signed before we see a client name — and the contract is the smaller reason. Partner work is repeat revenue from someone who already trusts us. One stolen client ends that permanently.

Questions people actually ask

Where are you based, and does that matter?

We are an Indian company, registered as THE TECH GENIUS DIGITAL MARKETING STORE and GST-registered since we started, working with clients across India, the US, UK, Canada, the UAE and Europe. Our full registration details are published in the site footer and on our About page, and you can verify our registration on the government portal before you send anyone money. Being India-based is also why we can deliver at a fraction of Western agency rates — same senior work, different cost base.

How much does a website cost?

It depends on scope, but we publish real starting points rather than hiding behind a quote form. Most business websites land between ₹80,000 – ₹3,00,000 in India, or $1,800 – $4,500 in the United States — each market has its own price list rather than one price run through a currency converter, and the pricing page shows yours once you pick your country. Ecommerce and custom software cost more. We will tell you the number before you commit, and we will tell you if you do not need what you are asking for.

Can you work as a white-label partner for my agency?

Yes, and it is a deliberate part of how we work. We build under your brand, stay off client calls if you prefer, and sign non-circumvention terms. Agencies typically keep 55–65% margin on what we deliver. See the partners page for how it works.

Do you actually build software, or just websites?

Both. We ship our own products — Relaywave for enterprise WhatsApp automation, Roomline for hotels, Storeline for D2C brands and Dealerline for dealer-supplied storefronts — alongside custom builds for clients. Very few full-service agencies ship real software of their own. That is the difference we would ask you to judge us on.

How long does it take to see SEO results?

On a brand-new domain, realistically four to six months for first movement and six to twelve months for compounding traffic. Anyone promising page one in thirty days is either misleading you or churning through clients. We will show you the plan and the honest timeline before you sign anything.

How do we pay you from outside India?

In your own currency, to local account details in your own country. We invoice in USD, GBP, EUR, CAD, AED or INR and collect through licensed cross-border payment providers, so for you it is a domestic transfer rather than an international wire. We are a registered Indian exporter, so international invoices are zero-rated exports of services and carry no Indian GST — Indian clients are the ones who pay GST, not you. The schedule is 40% to start, 40% at a midpoint you sign off, and 20% on handover, with invoices payable within 14 days.

What happens to our data, and to our customers' data?

Our data processing agreement is published in full on this site, not sent out after you ask. In short: you are the controller and we are the processor, every sub-processor we use is named on that page, and because India has no EU or UK adequacy decision, transfers run under the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum. We commit to telling you about any breach affecting your data within 48 hours. We hold no ISO 27001 or SOC 2 certification and we say so on the same page rather than implying an audit we have not had — if your procurement process requires one, you should know that before the first call, not after the third.

What if the project goes wrong?

Three things are already written into how we work, so none of it depends on goodwill. Defects reported within 30 days of handover are fixed at no charge. Larger builds are scoped in phases, so you can stop after phase one, keep everything built and paid for, and owe nothing further. And either side can end an engagement on 30 days' written notice, at which point you pay for the work completed and we hand over the completed deliverables — the code, hosting, domain and analytics are in your name throughout, so there is nothing for us to hold. What we will not do is promise a commercial outcome we cannot control: no guaranteed rankings, traffic or revenue, from us or from anyone honest.

One call. A real number.

No pitch deck, no discovery funnel. Describe the problem and we’ll tell you what it takes to fix — and roughly what it costs — before you commit to anything.