Everything people ask us

Because hiding them costs us more than it earns. You are probably comparing three or four vendors, and if we are outside your budget it wastes both of our time to discover that on call three. It also makes us easier to trust: an unknown company asking you to enquire before it will name a number is asking for a lot of faith.

It depends on scope, but we publish real starting points rather than hiding behind a quote form. Most business websites land between ₹80,000 – ₹3,00,000 in India, or $1,800 – $4,500 in the United States — each market has its own price list rather than one price run through a currency converter, and the pricing page shows yours once you pick your country. Ecommerce and custom software cost more. We will tell you the number before you commit, and we will tell you if you do not need what you are asking for.

Page count and custom functionality, mostly. A ten-page website with a contact form sits near the bottom. A store with 2,000 products, ERP sync and B2B pricing tiers sits near the top. Integrations with systems that have poor documentation are the single most common reason an estimate moves.

We do not pretend to. For anything substantial we run a short paid discovery sprint first — you get a specification, a real estimate and a plan, and you own that document whether or not you continue with us.

Both. Indian clients are invoiced in INR with GST. International clients are invoiced in USD, GBP, EUR, CAD or AED, and can pay into local account details in their own country. We are a registered Indian exporter, so our invoices are export-compliant.

40% on commencement, 40% at an agreed midpoint, 20% on handover, unless the statement of work says otherwise. Retainers are billed monthly in advance and cancellable with 30 days' notice. Invoices are payable within 14 days.

Not for projects. For SEO there effectively is — six months, because anything shorter cannot produce a result and we would just be taking your money. We will say so rather than sell you a three-month SEO package.

A fair question to ask anyone you have not worked with, and more so across a border. Three concrete answers. First, the payment schedule is built so you are never far ahead of the work: 40% to start, 40% at an agreed midpoint you have to sign off, 20% on handover. Second, larger builds run in phases — you can stop after phase one, keep what is built, and owe nothing further. Third, we are a registered Indian company with a published GSTIN you can verify on the government portal before you send anything, and our founder's own businesses are named and linked on this site. None of that is possible for someone planning to vanish.

We are an Indian company, registered as THE TECH GENIUS DIGITAL MARKETING STORE under GSTIN 23BERPB1541P1ZD, working with clients across India, the US, UK, Canada, the UAE and Europe. We publish our registration so you can verify we are a real company before you send anyone money. Being India-based is also why we can deliver at a fraction of Western agency rates — same senior work, different cost base.

Both. We ship our own products — Relaywave for enterprise WhatsApp automation and Roomline for hotel booking and upsell — alongside custom builds for clients. Very few full-service agencies ship real software of their own. That is the difference we would ask you to judge us on.

A straightforward business site takes three to five weeks from kickoff. Larger builds with custom functionality take six to twelve. We give you a real date at scoping, and weekly builds you can click so you are never waiting in silence.

You will. Every project changes. We build in phases and re-quote changes as they come, so you always know the running cost. What we do not do is absorb scope silently and then present a surprise invoice.

Completely. The code, the hosting account, the domain and the analytics are all in your name. We document everything and hand it over. If you later want to move to another agency, nothing stops you.

You do, on final payment, assigned in writing in the contract. We ask only for the right to describe the work in our portfolio, and we will keep it anonymous if you prefer.

A fair question and you should ask it of any vendor. Our answer: standard technologies rather than anything exotic, documented code, and everything in repositories and accounts you own. If we vanished tomorrow, another developer could take over.

Mostly Next.js and React for custom builds, and Shopify for ecommerce where it fits. We pick based on what the site has to do and who has to maintain it, not on what we feel like using. We will explain the choice in plain English before we start.

Yes, and this matters more than most people realise. A redesign done carelessly can wipe out years of search visibility. We map every existing URL, set up redirects, preserve what already ranks, and monitor for drops after launch.

Shopify for most brands — hosting, security, payments and PCI compliance are handled, and the running cost is predictable. Custom when you have genuinely unusual logic: complex B2B pricing, deep ERP integration, or a marketplace model. We do not push custom because it bills more.

Yes. Product and collection URL mapping with redirects is the core of the job. Done badly, a migration can cost you most of your organic revenue overnight, so we plan the redirect map before we touch anything and monitor closely after launch.

Yes — Razorpay, PayU, Cashfree, Stripe, PayPal, and cash on delivery with OTP verification for the Indian market. We will advise on which combination fits where you actually sell.

On a brand-new domain, realistically four to six months for first movement and six to twelve months for compounding traffic. Anyone promising page one in thirty days is either misleading you or churning through clients. We will show you the plan and the honest timeline before you sign anything.

Generative engine optimisation — getting your business cited inside answers from ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. You need it if your buyers have started asking AI assistants for recommendations, which in most sectors they have. It shares most of its foundation with good SEO, so it is not a separate bill.

No, and neither should anyone else. Nobody controls Google's algorithm. What we guarantee is the work: what we will do, when, and reporting honest enough that you can judge whether it is working.

It costs ten minutes, so we add it. But Google has confirmed it does not affect rankings, and we have seen no evidence it drives AI citations either. Anyone selling llms.txt as a strategy is selling you a file.

Whichever fits the job — Claude, GPT, Gemini and open-weight models all have places where they are the right answer. We build so the model can be swapped, because pricing and capability change every few months and you should not be locked in.

Usually not, and we would be cautious of anyone promising it will. What it reliably does is remove the repetitive portion of a role. The honest pitch is capacity, not headcount reduction.

It depends on volume, and we model it before you commit rather than after. Model costs have fallen roughly ninety percent since 2023, so running costs are often lower than people expect — but you should see the number first.

Because we build the monitoring in. Quality tracking against a test set, alerts when outputs drift, and a review cadence. This is the part most AI projects skip and the reason so many quietly rot.

It depends on the recipient's country and the message category, and it changed to per-message billing in July 2025. India is among the cheapest markets and Germany among the most expensive — the spread runs to roughly thirteen times. Note that the rate follows your customer's country, not yours. We will price your real volumes before you commit.

If you are answering a handful of chats a day, the free Business app is fine and we will say so. The API is worth it once you need automation, multiple agents on one number, or integration with your systems.

Yes. Numbers can be migrated between providers, and we handle the verification, template rebuild and flow rebuild. We will map your existing journeys first so nothing you already rely on goes missing in the move.

Genuine opt-in, relevant messages, easy opt-out, and watching your quality rating. Bans almost always follow from messaging people who did not ask to hear from you. We build the opt-in handling in from the start.

We build the destination as well as the post. When a reel performs, the landing page it points at is one we wrote, on a site we made fast, with the enquiry going straight into a system we set up. Most social agencies hand the traffic over at the edge of the platform and hope. We follow it all the way to the enquiry.

For parts of it, yes, and we will not pretend otherwise. AI handles drafting and variation; a human directs, edits and approves everything before it goes out. Fully automated content reads like fully automated content.

Instagram, Facebook, LinkedIn and YouTube Shorts, mainly. We will recommend fewer platforms done properly over a presence everywhere done thinly.

Business verification and template approval are the long poles, and those sit with Meta rather than us — typically a few days. Once your number is verified we can have your first journeys running the same week.

Off-the-shelf platforms hand you a fixed feature set and you shape your business around it. We build the flows around how your business already works — your booking logic, your CRM, your fulfilment rules, your language. If something you need does not exist, we write it. That is the whole difference, and it is not a difference a platform product can close, because a product has to work the same way for everyone.

Yes, and we show you the markup. Every provider adds margin; the difference is whether you can see it. Ours is itemised on the invoice next to Meta's own charge.

Budget two weeks. That is how long our own property took, and the work is mapping your room types, rates and policies into the system and connecting your existing PMS and channels — we do that part, not you. A large estate with unusual rate rules takes longer, and we will say so before you commit.

It does not have to. Roomline sits alongside whatever you already run and takes over the guest-messaging layer. If you would rather replace an ageing PMS entirely, we build those too — our own hotel runs on one we wrote.

It is quoted per property, because a twelve-room homestay and a ninety-room hotel with two banquet halls are genuinely different systems rather than the same system with a bigger invoice. Pricing scales with room count and which modules you actually switch on — most properties do not start with all ten. You get a fixed monthly figure on a short call, before you commit to anything, and the individual services inside it have published starting prices on our pricing page so you can sanity-check the total.

No. Most brands start with the storefront or with SEO and add the rest once it earns its place. The modules are designed to connect, not to be sold as an all-or-nothing bundle.

Usually, yes. We will look at what you have before recommending a rebuild — if your existing store is sound, spending your money replacing it would be the wrong call and we would say so.

Which side of the warehouse you are on. Storeline is the growth system for a brand selling its own stock — storefront, SEO, content, sales automation. Dealerline is the rail between a storefront and a dealer who holds the stock for it: catalogue ingestion, stock and price sync, order routing and settlement billing. If the inventory is yours, you want Storeline. If the inventory belongs to someone you have an arrangement with, you want this. Brands that do both run them together, and the marketing modules are shared rather than billed twice.

No. The app installs on your storefront. Your dealer's side is a catalogue feed in whatever format they already produce, and orders arriving with the detail they need to pick and ship. We do the mapping between the two, because that mapping is the actual work and it is not reasonable to hand it to a supplier as a condition of doing business with you.

Yes, and that is the fifty-fifty partnership. You buy and hold the inventory, warehouse it, hand each order to the shipping company and make the call on what is worth stocking. We build and run the storefront, the catalogue, the SEO, the marketing, the WhatsApp automation, the order management and the analytics. Profit splits down the middle, so we carry the same risk you do. The work page sets out both halves in full.

Yes, and it is a deliberate part of how we work. We build under your brand, stay off client calls if you prefer, and sign non-circumvention terms. Agencies typically keep 55–65% margin on what we deliver. See the partners page for how it works.

Work it out from the rate card: our wholesale price against what agencies in your market typically bill puts your margin in the 55–65% range on a build. What you charge on top is your business and we never ask. Retainers usually leave more room than builds, because the wholesale rate stays flat while your client's monthly fee does not.

You have our signature on a non-circumvention agreement before we see who they are. Beyond the contract, there is a commercial reason to trust it: partner work is repeat, predictable revenue, and stealing one client would end that permanently. The maths does not favour us cheating you.

Yes. Asana, ClickUp, Jira, Trello, Basecamp, Notion, Slack — we work inside your setup rather than asking you to adopt ours. If you would rather just email, that is fine too.

A straightforward business website is three to five weeks. Shopify builds are four to eight. SEO retainers run monthly on an agreed deliverable schedule. We give you a date at quoting, and we would rather quote longer and hit it than quote short and miss.

We are a small team, and we would rather say that plainly than overcommit and let you down. We take on partner volume we can genuinely deliver. If a month is full we will tell you before you promise your client a date.

All of them. Our work is delivered remotely, so it makes no practical difference where your office is — we work with clients across Bangalore, Mumbai, Delhi NCR, Hyderabad, Pune, Chennai and beyond. Everything runs on WhatsApp, calls and shared documents, and we meet in person by arrangement when a project warrants it.

Yes. We are registered under GSTIN 23BERPB1541P1ZD and issue proper tax invoices, so you can claim input credit where you are eligible.

Yes — multilingual sites and WhatsApp flows in Hindi and other Indian languages. Tell us which languages matter and we will scope translation and font support properly rather than running the content through a machine and hoping.

No. Under the India–US tax treaty, service payments to us are not subject to US withholding, and we provide a completed Form W-8BEN-E for your records so your accounts team can process the invoice cleanly.

We provide local US account details through a licensed cross-border payment provider, so you make a normal domestic transfer. No international wire fees, no unusual paperwork for your finance team.

Our afternoon overlaps your morning — roughly 8am to noon Eastern. Most work happens asynchronously with a daily written update, so you are not waiting on a call to know where things stand. For a project needing constant real-time collaboration, we are the wrong choice and would say so.

Yes, routinely. We will sign your paper if it is reasonable, or provide our own MSA and statement of work. IP is expressly assigned to you on final payment — we do not rely on 'work for hire', which does not operate the same way across borders.

No. We can receive to Canadian dollar account details held with a licensed provider, so from your side it is a normal domestic payment, which is what most accounts departments' payment rules are actually asking for. If yours requires a Canadian entity specifically, tell us early and we will say plainly whether we can meet it.

No. As a non-resident supplier providing services from India, our invoices are a zero-rated export. For B2B purchases the reverse-charge mechanism applies on your side. Your accountant will recognise the treatment; we are happy to talk to them.

Not currently, and we will not pretend otherwise. For nearly all engagements it makes no practical difference. If your procurement genuinely requires a Canadian vendor of record, tell us early and we will be straight with you about whether it is worth either party's time.

Where we process personal data for you we act as a processor under a written DPA, with Standard Contractual Clauses and the UK International Data Transfer Addendum for transfers to India. Our sub-processors are named publicly. We do not hold ISO 27001 or SOC 2, and we say so rather than implying a certification we have not been audited against.

No. As a non-EU supplier of B2B services our invoices are outside the scope of your local VAT, and the reverse charge applies on your side. Provide your VAT number and we will reference it on the invoice.

Yes, comfortably. Being ahead of you rather than behind means we can have your answer waiting when you start, which most clients find more useful than a call.