Relaywave
WhatsApp automation with the costs on the table
Relaywave runs automated WhatsApp journeys — bookings, order updates, payment reminders, re-engagement — on Meta's official Business API. What sets it apart is the costing: you see exactly what every message will cost you before you send it.
How it’s delivered
Built and running on Meta's official Business Platform. Every deployment is configured to your business rather than handed to you as a fixed product — the flows, the integrations and the logic are yours.
Your WhatsApp provider is probably hiding the real cost
Meta moved to per-message billing in July 2025. Rates vary by as much as 13× between countries and 6× between message categories, and the rate follows your customer's country, not yours. Most platforms fold an undisclosed markup into a monthly plan, so if you message across borders your margin quietly erodes and you never see where it went.
What it does
A live cost calculator, before you send
Pick your destination countries and message category and see Meta's actual rate plus our margin, itemised. No spread buried in a plan fee.
Journeys built around the free window
Replies inside the 24-hour customer service window cost nothing. Relaywave sequences conversations to use that window rather than billing you for messages you could have sent free.
AI replies with a real handoff
An agent that answers the common questions and escalates cleanly to a human when it should. A confidently wrong bot damages a brand faster than a slow reply does.
Opt-in and quality management built in
Consent capture, easy opt-out, template policy compliance and quality-rating monitoring. Number bans almost always trace back to messaging people who never asked.
Connected to your systems
Your store, CRM, booking engine and payment gateway. Messaging is only worth automating when it can see your data.
Official API, no shortcuts
Built on Meta's Business Platform. We do not use browser automation tools that breach the platform's terms and put your number at risk, whatever they promise about volume.
Who it’s for
- Ecommerce brands handling high WhatsApp volume
- Hotels, clinics and services booking by chat
- Businesses messaging customers in more than one country
- Anyone whose current provider won't explain their invoice
How quickly can we be live?
Business verification and template approval are the long poles, and those sit with Meta rather than us — typically a few days. Once your number is verified we can have your first journeys running the same week.
How is this different from an off-the-shelf WhatsApp platform?
Off-the-shelf platforms hand you a fixed feature set and you shape your business around it. We build the flows around how your business already works — your booking logic, your CRM, your fulfilment rules, your language. If something you need does not exist, we write it. That is the whole difference, and it is not a difference a platform product can close, because a product has to work the same way for everyone.
Can you move us over from our current provider?
Yes. Numbers can be migrated between providers, and we handle the verification, template rebuild and flow rebuild. We will map your existing journeys first so nothing you already rely on goes missing in the move.
Do you resell Meta's messaging at a markup?
Yes, and we show you the markup. Every provider adds margin; the difference is whether you can see it. Ours is itemised on the invoice next to Meta's own charge.
See it running on your business.
Not a slide deck — a walkthrough of the working system, configured against your actual setup. Half an hour, and you’ll know whether it fits.