Dealerline
Your storefront and your dealer, on one order rail
Selling stock you do not hold is an accounting problem disguised as a logistics problem. Dealerline installs into your storefront, connects it to your dealer's catalogue, routes each order to whoever has to pick it, and keeps the money straight afterwards — dealer cost, your margin, and what each side is owed.
How it’s delivered
Delivered as an app that installs into your Shopify storefront and connects to your dealer's catalogue, stock and pricing. It is the system underneath our own fifty-fifty ecommerce partnerships, and it is configured to your category, your dealer and your split rather than handed to you as a fixed product.
The spreadsheet in the middle is the whole business risk
In most dropshipping setups the storefront and the dealer are joined by a person: someone forwards the order, someone checks whether it is actually in stock, someone works out the margin at the end of the month. That person is the single point of failure. Oversells, stale prices, orders sitting unforwarded overnight and a settlement nobody fully trusts all come from the same gap — the two systems never actually meet.
The system
Eight modules. One set of data. Nothing typed twice.
The alternative is half a dozen tools that don’t speak to each other, and a person in the middle typing the same numbers into all of them. This is that job, as one system.
Storefront app and product listings
Storefront app and product listings
Installs into your Shopify store as an app rather than sitting beside it in another browser tab. Listings, variants, media and pricing rules live where your team already works, so nobody has to learn a second admin panel to run the shop.
8 modules, one system. Click any of them.
- Distribution
Storefront app and product listings
Installs into your Shopify store as an app rather than sitting beside it in another browser tab. Listings, variants, media and pricing rules live where your team already works, so nobody has to learn a second admin panel to run the shop.
- Core
Dealer catalogue ingestion
Your dealer's SKUs, specifications, dealer price and available stock, mapped onto your listings. A dealer feed is almost never in the shape a storefront wants — that mapping is the work, and it is the reason most of these setups end up being maintained by hand.
- Core
Stock and price synchronisation
Dealer stock and dealer cost update your storefront on a schedule, with your own margin rules applied on top. Selling something the dealer ran out of last week is the fastest way to lose a customer permanently, and it is entirely a sync problem.
- Core
Order routing and fulfilment handover
Every order reaches the dealer with the picking and address detail they need, and comes back with a tracking number that lands on the customer's order. The dealer works from orders, not from a dashboard they have to be trained on.
- Revenue
Billing, margin and settlement
Sale price, dealer cost, shipping, returns and the resulting margin held per order — then rolled into a statement each side can check line by line. This is the part people build last and regret, because a partnership argues about money long before it argues about logistics.
- Marketing
Search visibility for the catalogue
Product and collection pages structured to rank, product schema, clean URLs and sane pagination. A dropshipped catalogue competes with everyone else selling the same SKUs, so the listing that is actually readable in search is the one that sells.
- Guest
Enquiries and order updates over WhatsApp
Pre-sales questions, order confirmations, dispatch updates and abandoned-cart recovery running on Relaywave's official Business API connection. In a catalogue business most of the questions arrive before the order, not after it.
- Core
Analytics across the catalogue
Margin by SKU, by category and by dealer, alongside traffic, conversion and return rate — because every module writes to the same store. It answers the question that actually decides the business: which lines are worth carrying.
What it does
It installs into the store, not beside it
Built in the Shopify app model, so it runs inside the admin your team already uses. Every operations tool that lives in a separate tab eventually stops being opened.
The dealer gets orders, not homework
Your dealer receives what they need to pick and ship. They are not asked to adopt a platform, maintain a portal or learn your workflow — which is the reason most supplier integrations quietly fail.
The money is tracked per order, not per month
Dealer cost, sale price, shipping and returns are held against each individual order, so margin and settlement are a query rather than a month-end reconstruction from two sets of records.
Built on a catalogue that has to be exact
The catalogue machinery underneath this runs Tech Depot India, our own electronics business, where a buyer filters on specification and a wrong figure is a returned order. Specification data survives that or it does not survive at all.
The demand side is already attached
Catalogue SEO, social output, WhatsApp follow-up and cart recovery come from the same stack that runs our own stores. A storefront full of someone else's SKUs needs traffic more than it needs features.
Or we run the whole thing with you, fifty-fifty
You put your money into inventory; we put ours into the technology and the demand, and the profit splits down the middle. That partnership runs on this system — see the work page for exactly which half is whose.
Who it’s for
- Dealers and distributors with stock but no digital storefront
- Stores forwarding orders to a supplier by email and spreadsheet
- Brands selling a supplier's catalogue alongside their own lines
- Anyone running our fifty-fifty ecommerce partnership
How is this different from Storeline?
Which side of the warehouse you are on. Storeline is the growth system for a brand selling its own stock — storefront, SEO, content, sales automation. Dealerline is the rail between a storefront and a dealer who holds the stock for it: catalogue ingestion, stock and price sync, order routing and settlement billing. If the inventory is yours, you want Storeline. If the inventory belongs to someone you have an arrangement with, you want this. Brands that do both run them together, and the marketing modules are shared rather than billed twice.
Why isn't there a price on this page?
Because it depends on scale, and a number picked to look good on a page would be the only invented figure on this site. Catalogue size, how many dealers you connect, order volume and how much of the marketing you want us to run are genuinely different jobs, not the same job with a bigger invoice. Tell us the shape of it and we will quote you — and every individual service inside it has a published starting price on our pricing page, so you can sanity-check the total before you ever speak to us.
Does our dealer have to install anything?
No. The app installs on your storefront. Your dealer's side is a catalogue feed in whatever format they already produce, and orders arriving with the detail they need to pick and ship. We do the mapping between the two, because that mapping is the actual work and it is not reasonable to hand it to a supplier as a condition of doing business with you.
Can you run the commercial side too, rather than just the software?
Yes, and that is the fifty-fifty partnership. You buy and hold the inventory, warehouse it, hand each order to the shipping company and make the call on what is worth stocking. We build and run the storefront, the catalogue, the SEO, the marketing, the WhatsApp automation, the order management and the analytics. Profit splits down the middle, so we carry the same risk you do. The work page sets out both halves in full.
See it running on your business.
Not a slide deck — a walkthrough of the working system, configured against your actual setup. Half an hour, and you’ll know whether it fits.